Ask any expert the best way to garner customer interest at your trade show booth and they’ll usually tell you the secret is to first generate excitement. Many say the goal is to create a Casino-like atmosphere. That accords with what behavioral scientists tell us, that people are attracted to noise and bright lights. Think in terms of “see it, feel it, hear it” —you want all three of these senses (sight, touch, and hearing) working overtime for your customers. That means the attractions in your booth should be more interactive and hands-on. Modern audiences have too little time (and short attention spans) and won’t stand still for the boring sales pitches or product demonstrations common a generation ago. That’s why you want to create an exciting atmosphere—just like a Casino’s, at your booth. Here are a few great ideas to punch up your presentations at shows.
Bright lights
Remember when we said people were attracted to lights and noise? You will need some professional-quality halogen lights and will find them invaluable for illuminating presentation boards, games, and products. They will also help your booth stand apart from the crowd, which is what you want. Whatever you do, don’t forget the lights.
Games, and Make Some Noise
Nothing says “Casino Experience” like a game of chance http://thedisplayoutlet.com/prize-wheel/ are perennial favorites at shows and for good reason. They are one of the most versatile, portable, and effective tools you can have in your trade show arsenal. You can let your customers spin the wheel in exchange for filling out a contact card—if you aren’t already using badge or other electronic scanners for that. Make sure everybody wins a little something to generate excitement. The chance of winning something big makes for even more excitement. A money blowing machine (like a phone booth with money or vouchers swirling around inside it) is also great, as is anything that makes noise.These games might be derided by some as mere “gimmicks,” but anything that draws a crowd and generates excitement is the kind of gimmick you want. It’s all about attracting the crowd and getting what you need from them, whether it is filling out contact cards or watching a presentation. Just remember what the scientists say attracts people (noise and lights) and you will be at least one step ahead of the competition.
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